![]() The 1961 Buick advertising featured several convertible top proposals that were both stylish and colorful. This iconic image tells a great story about a beautiful automobile with a lady and her dog, illustrating a golden age of automotive advertising.ġ961 Buick Convertible tops (GM Media Archives) One of the most interesting advertising images for General Motors was this publicity photo taken when Cadillac was introducing the new 1960 Eldorado Biarritz convertible. In the above advertising image, the taillight is highlighted as an important feature for the 1958 DeSoto with a female model.ġ960 Cadillac Eldorado Biarritz Convertible (GM Media Archives) In 1957, Chrysler introduced many stylish automobiles, including the 1958 DeSoto. More tail fins and chrome became key American car industry design themes. The 1950s brought glamour and glitz to the automobile industry. Even today, that poster campaign is still recognized by many cultures all over the world.ġ958 DeSoto advertising photo (Chrysler Archives) The advertising features a woman with the headline, “Boston girl tells it to the engineers” and equates the idea of “modern” with Chrysler.ĭuring World War II, “Rosie the Riveter” became a great and honorable symbol for American women everywhere. The ad above for the 1939 Chrysler also highlighted engineering and design. The Ford advertisement above features a mother and daughter with the 1926 Ford Model T with an all-steel body and the message “an ideal car for a women’s personal use.”ġ939 Chrysler ad (Robert Tate Collection)ĭuring the 1930s, Chrysler introduced women in their advertising that looked like movie stars. This car helped many women move beyond the home and into the driver’s seat. During the 1920s, women began owning their own automobiles, and the Ford Motor Company was having great sales success with the Model T. The history of women in the automotive industry over more than 100 years has evolved from being featured in advertising in the early days to professionals who run automakers, design or engineer products, or even race cars.ĭuring the late 1910s and the early 1920s, women were becoming more independent as it related to everyday transportation and traveling. ![]() Images Courtesy of Chrysler Archives, Ford Archives, General Motors Media Archives, NASCAR and the Robert Tate Collectionġ926 Ford Model T Coupe Ad (Robert Tate Collection) By Robert Tate, Automotive Historian and Researcher ![]()
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